Inspiration can be found anywhere.

It is in the eye of the beholder, not in the subject who is observed.

As designers, we learn to develop our perception of the world, and everything around us, in search of inspiration. In the words of Rick Rubin, “[an artist must] look for what only he notices, and no one else can see.”

Often, this learning comes through the lessons we find in the work of our fellow designers.

“If you have an idea you’re excited about and you don’t bring it to life, it’s not uncommon for the idea to find its voice through another maker. This isn’t because the other artist stole your idea, but because the idea’s time has come.”
― Rick Rubin, The Creative Act: A Way of Being